Hillary for America:
Custom “H”s

Hillary for America’s iconic mark represented the strength of our candidate and her dedication to ensuring a better future for America. Its ubiquitous presence throughout the campaign attested to its versatility and symbolic power regardless of color, size, or even medium.

The core simplicity of the mark, which is based on a perfect nine-square grid, also allowed for endless variations and expressive interpretations. The design team took turns designing special “H”s for holidays and events—ranging from Independence Day to National Dog Day—many of which were then shared across the campaign’s social media platforms. Their playfulness and diversity exemplified the campaign’s friendly and inclusive spirit, and they were a hit among our supporters. Here are my contributions: