Hillary for America:
Getting to know Hillary

The campaign decided to launch a podcast in order that supporters could get to know Hillary, and see what campaign life is like outside of traditional media. The podcast needed to be branded in a way that was aligned with our core brand but felt special enough to stand on its own. Along with the help of the design team I experimented with highlighting just the name of the podcast, With her., and analyzed what that would communicate versus putting weight behind the very core of our brand, the H. I landed on reinforcing the brand with a custom H which felt like a succinct way to communicate who this podcast was by and who it was for. The final design drew inspiration from an audio visualizer to create the crossbar and arrow of the H.